Being a full-time SEM (Search Engine Marketer), I have been trained to leap every time Google twitches like Pavlov’s dog (not a nice picture). Google has been doing a lot of twitching recently.
Specifically, the very surprising news from Susan Moskwa, Google Webmaster Trends Researcher, that Google has lowered Webmaster Tools’ PageRank. Visit our website to get free information about google pagerank
“We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true,” says Moskwa. “We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.”
Today, Google has long been eunuchified by PageRank for SEO purposes or for ranking in Google’s table. History has taught us eunuchs still wheel considerable strength, nonetheless, even missing a few hanging pieces. PageRank isn’t different from that.
PageRank is still incredibly valuable to everyone marketing on the site, regardless of what Google intends to happen, particularly if you are selling SEO services or running a web company. When the little green bar on your platform points to PR0 or worse, pointing to a strong grey bar, try offering SEO services.
It actually implies more company and sales to have a strong PR7 or PR8… Regardless in the way Google uses PageRank or not. People know how to count and they discovered that ten is something more than a huge fat zero a long time ago.
Put against a PR1 platform, in the minds of prospective buyers, a PR8 can win more interest and will make immense income for the owner of the site, and we will not even discuss the already commonly practised habit of selling connections that Google is urgently attempting to avoid. It will be an honest start to remove PageRank totally and absolutely, but it would always be an uphill, if not an unwinning, struggle for Google to completely eliminate connection sale.
PageRank is the invention of Google, and until they totally delete it from their framework and the Google toolbar, then PageRank always counts. Really, PageRank counts major time in the whole scheme of selling your website on the net. Often in other forms than a mere one.
There are many explanations why PageRank shouldn’t be counted out.
Google has been downplaying PageRank’s value for years and claims it’s just one of around 200 rating variables that decide how Google rates its keyword index. Obtaining top organic ranks in Google for popular lucrative keywords clearly implies money in the bank. In reality, even a movement of just one or two positions on those SERPs (Search Engine Results Pages) first page will make a big difference to the bottom line of any online marketer.
Although you may still get a lower PR number and yet rank over other higher PR sites for your preferred keywords, I’ve even had several occasions where my PR fall, but my real Google SERP ranks are increasing, mostly due to the creation of relevant backlinks. So PageRank doesn’t count against the rating of the keywords, but it can’t be absolutely rejected.
Mainly because, even though PR is just one ranking factor, just one ranking factor such as high PR will make the difference whether you get to the top spot or not in near competitive keyword battles (I am actually battling tooth and nail for some really preferred keywords). Big dogs are always hopping and having a number one Google spot makes all the difference in the universe for those of us who know how to count.
Not only because Google manages about 80% of all search engine traffic, but most significantly, in the eyes of prospective consumers visiting your website, Google has gained unprecedented reputation and brand awareness. Users of the Internet believe Google. For feedback and guide, web users look to Google. Online users assume what they are being told by Google. In the online environment, right or wrong, everything is perception.