95 percent of Internet searchers can read the first three pages of search results when they try to find real knowledge, according to most studies. The bulk of those individuals would click on a search result, rather than a PPC advertising. Article marketing also produces outcomes that are long-lasting. Although organic SEO is not instantaneous, in terms of durability and viability, it can far exceed PPC – an article can generate traffic for you forever in principle.Check out Apollo Beach PPC for more info.
For organic SEO, some of the most credible outlets weighed in, while names such as iProspect and Webxico revealed that 77 percent of search users prefer organic results rather than PPC ads. Some studies have also shown that organic CTR has produced 25% higher conversion rates than PPC click-through equivalents.
Marketers’ Root Dilemma
The real challenge here is not initial cost or efficiency, it is durability. With PPC advertising, in order to get a high volume of traffic for a limited time, you will pay an enormous amount of money. Additionally, it can be onerous to run PPC campaigns, since it can take an enormous amount of time.
You’ll also find that in another region, PPC campaigns can pose problems – the cash outlay needed to keep them going. Although there are signs of new life in the economy, that has not yet trickled down to the average company. So, you’ll find that they will easily drain your limited cash reserves unless you have some deep pockets to keep your campaigns supported. Therefore, relative to the amount of time that article marketing will carry traffic where you want it, they have no longevity – zero.
Another major benefit provides you with article marketing – the trust of your clients. PPC commercials are gradually being looked at askance. They can be deceptive, and they are considered untrustworthy by many customers. The minimal advantages offered by PPC campaigns are further reduced as Internet users become increasingly sophisticated. On the other hand, article marketing increases productivity, as it gives the consumers what they want – real facts on which to base their decisions.